Gustave A. Larson is a wholesale distributor specialising in Heating, Ventilation, Air Conditioning, and Refrigeration (HVAC/R) equipment, parts, and supplies. Founded in 1937 in Madison, Wisconsin, the company has grown to serve 20 states across the Midwest, Plains, and Mountain States through 54 operating locations. Its workforce numbers approximately 500 employees.
The firm operates in the commercial construction sector, providing HVAC/R products and technical support to contractors and businesses. Gustave A. Larson has remained under family leadership throughout its history. The company emphasises technical excellence and industry expertise among its staff.
Gustave A. Larson invests in its workforce through extensive training programmes, technical certifications, and continuing education opportunities. This focus on professional development supports a business model centred on technical knowledge and customer service within the HVAC/R distribution industry.
