Nu Holdings Ltd., operating as Nubank, is a publicly traded digital financial services platform listed on the New York Stock Exchange (NYSE: NU). Founded in 2013, the company serves approximately 127 million customers across Brazil, Mexico, and Colombia. Its core business involves developing innovative financial products by leveraging data science and a proprietary technology stack, positioning itself as a technology company rather than a traditional bank.
The company's operational model is built on an efficient, scalable framework designed to maintain low costs. This approach supports its mission to fight complexity, empower people, and promote financial access and advancement through responsible lending and transparency. Nubank makes data-driven decisions as a central tenet of its company culture.
Key technical domains for the company include data science and the continuous development of its proprietary technology stack. These capabilities underpin the creation and delivery of its financial products to a large and growing customer base in major Latin American markets.
