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The NPD Group, Inc.

The NPD Group (now Circana) is a global information company providing point-of-sale tracking, consumer surveys, forecasting and market intelligence to more than 2,000 companies.

The NPD Group, Inc., now operating as Circana, is a global information company that collects and analyses consumer and market data to help businesses understand and respond to consumer behaviour. Its operations rest on large-scale data acquisition and processing: point-of-sale tracking measures demand and purchasing behaviour across retail channels, while consumer survey research captures stated preferences and behaviour. The resulting datasets underpin demand measurement, industry forecasting and market intelligence solutions for manufacturers, retailers and service providers.

The company's analytical work spans more than 20 industries, among them retail, consumer technology, beauty, apparel, food and beverage, automotive, sports, toys and video games. Its client base exceeds 2,000 companies. Alongside data products, NPD provides business planning services - consulting and planning work that supports client decision-making on the basis of its measurements and forecasts.

Technically, the firm's domains include market research, consumer data analytics, point-of-sale tracking, survey research, demand measurement, industry forecasting and market intelligence. It operates globally, with offices worldwide, and is headquartered in Port Washington, New York.

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